One of the questions I get asked most often by new freelancers is: "But Katherine, how do I actually FIND clients?"

It's the million-dollar question, isn't it? You might have amazing skills, a beautiful website, and the perfect service packages, but none of that matters if you don't have clients to serve. And let's be honest - finding those first few clients (or replacing ones who move on) can feel overwhelming.

When I first started my freelance journey after leaving my corporate job, I had absolutely no idea how to find clients. I spent way too much time creating the perfect portfolio and not nearly enough time on what actually matters - building relationships and connections that lead to paid work.

After years of trial and error (and plenty of awkward networking attempts), I've discovered that the most reliable ways to find clients aren't mysterious at all. They're through intentional networking, strategic use of Facebook groups, maximizing LinkedIn, and tapping into community connections.

Today, I'm sharing exactly how I built my freelance business to a consistent client base using these methods. Let's dive in!

If you're running a business, having a strong social media presence isn't just nice to have anymore - it's essential. But with algorithm changes, multiple platforms to manage, and constant content creation needs, it can feel overwhelming to keep up. Let's break down organic social media and why it's crucial for your brand's success.

If you own a business, you need to be on social media. It’s as simple as that.

Whether you decide Facebook and Instagram are the right channels for your demographic, or TikTok and X, it’s extremely beneficial to market your brand online.

You may be wondering, “What’s the difference between these social media channels?” and other questions like, “How is social media going to cost my business?” and “What will be my ROI?”

If you’re feeling overwhelmed by social media, it’s okay, I get it - it’s a lot to learn and can be intimidating. But that’s what I’m here for.

As we enter into 2024, I’m feeling inspired to hit the ground running. But not in the cliche way I usually do, where I want to rehaul my routines and maximize efficiency. Rather I want to continue the momentum I’ve built in 2023.

This is the start of my 3rd year freelancing full-time and the 4th year of my business, which I am immensely proud of. I’ve learned a lot of lessons, especially in the last two years, and I thought I’d share some of them with you.

Embarking on a freelance marketing career can be an exhilarating and rewarding journey. As someone who has experienced this transition firsthand, I understand the excitement and challenges that come with venturing into the world of freelancing. In this blog post, I will share valuable insights and practical tips on how to make a successful transition into a freelance marketing career. So, if you're ready to take control of your freelance destiny, let's dive in!

Welcome, friends! I'm thrilled to have you here as we embark on an exciting journey into the world of marketing and creativity. Allow me to reintroduce myself and share the story behind Creatively Katherine.

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